On 17th September 2024, a special event was organized to celebrate the 74th birthday of Honorable Prime Minister Shri Narendra Modi, coinciding with the launch of the Swachhata Hi Seva 2024 campaign. The event, which was held under the auspices of Sulabh International, focused on the themes of cleanliness, sanitation, and national service.
The event commenced with the Sulabh Prayer, with all attendees participating. This was followed by the welcoming of two distinguished guests from the Indian Mountaineering Foundation (IMF): Col Vijay Singh VSM, President of IMF, and Shri Keerthi Pais, Honorary Secretary of IMF. The guests were warmly received by Sulabh President Mr. Kumar Dilip, who presented them with traditional shawls and malas as a token of respect.
Mr Kumar Dilip then officially launched the Swachhata Hi Seva 2024 campaign with the theme: “Swabhav Swachhata – Sanskar Swachhata”, highlighting the intrinsic values of cleanliness in behavior and culture.
In celebration of the Prime Minister’s birthday, a special ladoo was unveiled by M. Kumar Dilip along with senior IMF officials, accompanied by a background rendition of a birthday song. This marked a moment of festivity and national pride.
The event also served as a platform to announce a new initiative by Sulabh International, in collaboration with the Indian Mountaineering Foundation. This initiative, titled “Sulabh Swachatta Parvaton Ki Or” (in English, “Sulabh Sanitation Towards Mountains”), aims to extend the Swachhata mission to the Himalayan regions, focusing on cleanliness in mountainous terrains.
As a symbolic gesture, Col Vijay Singh and Shri Keerthi Pais presented an ice axe to Sulabh President Mr Kumar Dilip, signifying the shared mission of promoting cleanliness across diverse landscapes.
Col Vijay Singh delivered a brief address on the “Clean Himalaya Campaign”, shedding light on the importance of maintaining cleanliness in the Himalayas and other pristine natural environments.
The event concluded with a Vote of Thanks by Ms Abha Kumar, Senior Vice President of Sulabh International, followed by the National Anthem, where all participants stood in unity to honor the nation.
The 17th September 2024 event successfully marked the beginning of a nationwide cleanliness drive while honoring the Prime Minister’s legacy, and it reflected Sulabh’s ongoing commitment to sanitation and cleanliness in India.
