Toilet man Bindeshwar Pathak would be the new face of spick and span Indian trains with the ministry of railways roping him in as brand ambassador for its cleanliness mission.
The decision to make Mr Pathak brand ambassador was made after a high-level meeting, which decided on sprucing up the cleanliness mission in railway stations and trains, a senior Railways official said.
Mr Pathak’s organisation Sulabh International has already offered to adopt five major Railway stations in the country to build toilets and make them open defecation free. One such station is the capital’s Old Delhi railway station.
Sulabh International is an India-based social service organisation that works to promote human rights, environmental sanitation, non-conventional sources of energy, waste management and social reforms through education. Mr Pathak’s work is considered pioneering in the field of sanitation and hygiene. He received various national and international awards for his work with this organisation, including Padma Bhushan in 2003. His name was added to the Global 500 Roll of Honour.
He also received the Energy Globe Award and the Stockholm Water Prize. In June, 2013, he got the Legend of Planet award from the French senate in Paris.